My Local Pitch - player juggles ball

MyLocalPitch teams up with Middlesex FA to become official Bookings Partner

My Local Pitch, the leading grassroots sports search and booking portal, has scored a deal with Middlesex FA to become an official Booking Partner.

MyLocalPitch, the leading grassroots sports search and booking portal, has scored a deal with Middlesex Football Association to become an official Booking Partner.


MyLocalPitch and Middlesex FA are working together to increase and sustain grassroots football participation figures. Since launching in 2014, MyLocalPitch has helped over 1.5m people play grassroots sports. The intuitive platform helps people around London to find and book pitches which they can now do via the Middlesex FA website.

Both venues and players can use the online grassroots marketplace to either advertise or book their chosen facility, something Middlesex FA hope will contribute to the Association’s vision of providing opportunities for participation in football. 


Lynsey Edwards, Middlesex FA’s Head of Participation and Development said:

“Here at Middlesex FA, our vision is to provide every person in the County with the opportunity to be involved with football. Therefore, we are very excited to be working with MyLocalPitch on this new partnership which will not only provide increased playing opportunities, but allow us to develop a greater insight into our customers and help us develop our offer to them.”


The My Local Pitch platform captures vast data records from searches, enquiries and bookings and will assist Middlesex to identify and deliver several participation schemes, including SSE Wildcats and Just Play Football. Local football clubs will be able to list their pitches on the MyLocalPitch platform giving them access to increased bookings and revenues.  


Jamie Foale, Co-Founder of MyLocalPitch, commented:

“Middlesex FA are committed supporters of grassroots football and I’m thrilled to be working on a common goal of boosting participation numbers. Our technology provides an easy way to find and book football facilities and the rich data we collect will drive a wide range of amateur level initiatives.” 


For more information on the partnership, please contact Middlesex FA Head of Participation and Development, Lynsey Edwards at

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Playfinder is the leading grassroots sports search and booking portal for sports facilities. Middlesex FA members are encouraged to use Playfinder's online platform to find and book their local football pitches. 5-a-side, 7-a-side and 11-a-side pitches can be hired on a variety of playing surfaces.