Middlesex FA is delighted to reveal our brand-new 2018-21 strategy, which aims to inspire our community to get involved with football.

Through our new three-year strategy, Middlesex FA will aim to deliver a modern, dynamic and customer-centred football experience.

Middlesex is one of the most diverse counties in the country, covering the nine local authorities of Barnet, Brent, Ealing, Enfield, Harrow, Hillingdon, Hounslow, Richmond and Spelthorne. As part of The FA’s National Game Strategy, we are excited to commit for the season ahead to delivering a number of stretching targets, which will see Middlesex FA increase our reach and partnership across the county.

As part of this, Middlesex FA will commit to ensuring that customer experience and requirements are at the heart of what we do, based on our core values of being committed, connected, collaborative and creative.

At the foot of this article, readers will find some of our notable targets highlighted, which include:

• Male players; to achieve 33,518 male players this season (+1,000)
• SSE Wildcats; support our 19 existing centres and work with 19 new centres
• Recreational football; 20 turn up and play sessions delivered across the county
• Charter Standard; 86% youth teams and 38% adult teams to achieve Charter Standard status
• Youth teams with a qualified coach; 100% of our youth teams to have a qualified coach attached
• Safeguarding; maintain our safeguarding achievement
• Player registration; 25% of our clubs and leagues to be using Whole Game System to register their players
• Coaching; deliver two Middlesex Coaches Hubs to engage more BAME and female coaches across the coaching pathway
• Refereeing; deliver two Middlesex Referee Hubs to support more referees into the game and stay within refereeing
• Pitch Improvement Programme; work with local partners who maintain pitches to improve the quality of grass pitches across the county
• County Cups; continue to deliver 20 county cups

Leigh O’Connor, Chief Executive at Middlesex FA, said: “The key priorities of the above themes will give you a flavour of the work ahead for the Association this season.

“We hope this strategy will engage and support participants involved in Middlesex football, as well as attracting new people to the game. We will strive to deliver all of our targets set out in the plan, which will involve many partners and organisations working together to develop the game.

“I’d like to thank everybody once again involved for the support and energy you give to football in Middlesex.”