A new Chief Executive, Leigh O’Connor, took the reins in May and with building work to their new £4.9m football hub headquarters taking shape, the Association decided this exciting phase of its long history also required the brand to be redefined too.
The new logo, designed by Pappillon media, has retained the historical Middlesex County coat of arms but moved to a cleaner, clearer and more modern design which the Association hope will identify better with the new company values and the football community it serves. The logo launches alongside a new look Middlesex FA website, which has been developed alongside The FA and digital agency, Delete.
Middlesex FA Chief Executive, Leigh O’Connor, said:
‘We are delighted to be launching our new brand identity today. With the impending launch of our new facility in Northolt, workforce changes, new vision and values and a new website, we felt it was important that our brand reflected these exciting, modern and forward thinking changes. We hope that this will prove to be the start of a new chapter for Middlesex football and that the changes will benefit the grassroots community that we serve.'
‘We must thank Pappillon for their commitment throughout this project and also everyone involved in the consultation process.’
For more information on the project, or anything else from Middlesex FA, please contact firstname.lastname@example.org.